Seo for Beginners

A free guide to search engine optimisation

Importance of Diversification in SEO

It’s now critical to use multiple internet marketing strategies. We’ve now seen Google is apt to do as it pleases.  Many of the changes Google has implemented relate to improving the searchers experience. But Google is also a business keen to shore up its own revenues. If you simply focus on onsite optimisation you are going to be disappointed.


Simply stated, you can’t put all your SEO eggs in one basket. Focus on optimizing for Google and the next major algorithm shift will see you punished. Webmasters must protect themselves by looking at alternative ways to bring traffic to their sites. This means looking at social media marketing opportunities. This will also in turn help your rankings since social media activity will help convince Google you are a real business. But there is a bit more to it than that.

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