Seo for Beginners

A free guide to search engine optimisation

Link Building Strategies for SEO

Link building has been artificial for too long and the Penguin update put paid to webmasters attempting to ‘game’ Google. 

Too many links were bought or swapped. In 2013, link building profiles have to look natural. The source of the link and anchor text is important. One source of natural looking links is Social Media. Produce great content, and the links will follow. 

When Google originally calibrated a link was a vote for a site, it didn’t envisage the lengths people would go to, to acquire them. Many in the SEO community believe a ‘like’ or ‘follow’ is less likely to be gamed and could be the way of the future for Google. Time will tell.



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